Alexa ¿Cómo funciona? Amazon pretende ser el S.O. para la vida diaria

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Alexa, cómo funciona
Alexa, cómo funciona

Últimamente se escucha bastante las palabras echo, Alexa Amazon incluso Asistente digital, pero sabes realmente ¿Qué es Alexa, cómo funciona?

¡Amazon hasta en la sopa!

Hace poco más de un mes, Amazon anunció más de una docena de nuevos productos dirigidos a todo.

Desde audio y entretenimiento para el hogar hasta electrodomésticos de cocina e información de entretenimiento en el automóvil.

Los productos se lanzaron de forma tan abrupta y con tan poca publicidad que fue imposible para nosotros mantenernos al día.

Y mucho menos entender por qué Amazon había fabricado un horno microondas con potencia de Alexa. 

Ahora, está claro que la empresa tiene todas las intenciones de hacer que Alexa, su línea Echo y demás dispositivos integren a su asistente digital.

Amazon lo ve como una ventana a nuestro comportamiento de compra

En definitiva, Amazon quiere que Alexa sea el S.O. para nuestra vida, al igual que Apple, Google y Microsoft controlan ahora nuestras digitales.

Y también como oportunidades para dirigir ese comportamiento en la dirección que beneficie a Amazon. 

Al igual que con su membresía Prime, cuanto más pueda la compañía encerrarlo en su ecosistema, más difícil será dejarlo.

Pero Alexa ¿cómo funciona realmente?

Alexa (por la antigua biblioteca de Alejandría) es el sistema de control de voz de Amazon.

Le permite expresar sus ordenes al dispositivo Echo y verlos cumplidos, como atenuar las luces o reproducir  música.

Alexa siempre está escuchando

 Parte del éxito de Alexa depende de varios micrófonos muy sensibles incorporados en todos los dispositivos Echo.

los dispositivos Echo transmiten su voz a la nube solo cuando le pide que haga algo.

La palabra de activación predeterminada es “Alexa”

Alexa puede responder preguntas como ¿qué tiempo hace hoy en Barcelona?

También es capaz de buscar y activar música entre el catálogo de Amazon Music o Amazon Prime Music.

¿Para que sirve Alexa?

Pero sin duda, las funcionalidades más importantes son:

  • Alexa sube la temperatura del termostato
  • Alexa apaga la luz del baño

Obviamente todavía tiene gran margen de mejora, pero Amazon ya cuenta con ello y esta preparando…

…un auténtico ejercito de nuevos dispositivos

¿Perder la privacidad?

Ya hemos visto que en esta era cualquier cosa vale con tal de mejorar las ventas. 

Pero lo que puede incomodar a los usuarios de Alexa es su escucha diaria. 

Y es que todo lo que tu digas o tu alrededor será escuchado, analizado y utilizado en tu contra. 

Es muy sencillo, es más fácil vender un móvil a alguien que se le acaba de romper, que lanzar masivas campañas de publicidad.

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